“Uptime” is the % of time your site is available to visitors. On a single server, it is impossible to have 100% uptime due to maintenance and many other factors that cause downtime.
Websites can only handle a certain amount of traffic before performance is compromised for visitors. Efficient scaling means everyone on your site has a fast and seamless experience.
Perform At Your Peak
Predicting when your site will be busy is a challenge. Planned and unplanned publicity can cause traffic bursts within seconds, which may crash your site when you need it most.
Keep The Status Quo
Many web hosts claim 99.9% uptime (~9 hours downtime/year) but this often excludes planned maintenance, short outages, or external events. Downtime may well exceed what you expect, and most web hosts won’t tell you when the service is unavailable.
Head To The Cloud
Cloud solutions are an improvement in managing scale, but still require active management, rapid implementation, and an ability to forecast accurately. You might get closer to meeting demand but many visitors may still be lost elsewhere.
Invest In Infrastructure
Adding servers or purchasing more capacity from your IT provider is a solution, but an expensive and imprecise one. Buy too much and you have idle resources; too little and your website will be slow in a traffic surge, or may crash entirely.
Unfortunately, managing scale is far beyond the capabilities of regular WordPress plugins. Scale requires greater access to infrastructure, which means more resources in the form of both hardware and software.
We use a global network with dozens of points of presence and built-in fault tolerance; if one machine becomes unavailable, your visitors are routed to another and your site remains online.
We manage scaling in real time to meet traffic demands. Our network’s infrastructure handles trillions of web requests daily, meaning virtually no limit to how many visitors you can have.
Our network operates 24/7 and immediately expands or contracts in response to traffic on your site. You don’t need to buy, setup, or even think about servers; it’s all taken care of.