Why does speed matter?

Google Cares

Speed is critical in Google search rankings. Google doesn’t want people waiting for pages to load; if you’re not up-to-speed, you may find yourself falling down the listings.

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Customers Care

Visitors don’t wait – they “bounce” elsewhere. If a page takes 3 seconds to load, the probability of bounce increases 32%; at 6 seconds it’s 106%. These visitors are effectively lost.

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Mobile Matters

Speed is just as important on mobile devices: sites that load within 5 seconds boast 25% higher ad viewability, 70% longer average sessions, and a 35% lower bounce rate.

Existing solutions aren’t great

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Caching Plugins

These remember parts of your webpage to generate specific content more quickly. However, they are limited in the types of data that they can deliver, and if your site changes frequently, you must remember to purge your cache.

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Increasing Server Size

A bigger server means more processing power so site speed may increase. But a bigger server is a more expensive server. What’s more, a single server cannot overcome the latency problem.

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Optimization Plugins

These modify HTML and CSS files used on your website. They may shave a few milliseconds off page loads, but plugins cannot solve the latency problem: visitors from afar will have longer waiting times when viewing your website.

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Web Hosting

Web hosts may speed up your website but it comes with a hefty price tag. Typically, limited bandwidth on offer compromises speed when your site is busy; if you want more, you pay more.

Comstatic features

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Latency Optimization

We serve all of your website globally from more than 140 locations. Using state-of-the-art infrastructure, your website will be fast from every corner of the globe.

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Content Optimization

We compress and remove unnecessary data as well as reduce the overall size of the webpage – a smaller website is a faster website. (And don’t worry, the content stays exactly the same.)

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No Need for Plugins

With Comstatic, you can reduce the number of plugins on your site. This means decreased risk from plugins themselves, and decluttered dashboards on your WordPress homepage.

What the numbers say

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CHANCE OF BOUNCE AFTER 3 SECONDS
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CHANCE OF BOUNCE AFTER 5 SECONDS
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MAXIMUM TIME FOR RESPONSE
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AVERAGE PAGE LOAD TIME IN 2018